We give prenatal shoppers a clear personal-stage reason to take Conception, 1st, 2nd, or 3rd Trimester packs, using formulas already on your site. One ad path, one shopping page, and a short follow-up email. The goal: more orders that follow her stage by week, not another one-size prenatal comparison.



Someone shopping a one-size prenatal is shown Conception and trimester packs as one Stage of You plan. Existing OB/GYN-formulated packs stay on the site.
Someone shopping prenatals is given a clear personal-stage reason to take a 28-day pack at $58.77 for Conception or 1st Trimester, then switch as weeks change. Existing packs stay on the site. This is a Stage of You campaign for women who reject one-size marketing.
Shoppers can land on a generic prenatal comparison and check out without a clear Stage of You path that makes Conception and trimester packs feel personal to her week.
One ad, shopping page, and follow-up email that frame Conceive, Trimester, and Next as one personal stage plan, using packs already on the site.
Prices below are public DTC references for an illustrative stage basket, not a measured result. Judge success on order value, conversion, and margin. First pack stays separate from later trimester switches and renewals.
Soft directional math from public Perelel pack pricing. One month of stage-specific support matches 28-day framing. Labeled illustrative on purpose.
Do more prenatal shoppers leave on a named stage pack instead of a one-size browse?
Does Stage of You help or hurt checkout vs generic prenatal comparison?
Is the stage plan worth the creative and email cost of the install?
Later trimester switches and renewals are a separate question from the first pack decision.
Stage of You is the named system that gives prenatal shoppers a clear personal-stage reason to take Conception and trimester packs by the week they are in.
We keep going only if order value, conversion, and margin clear a bar you set.
Book to decide on installThe call covers how Stage of You sits next to what you already sell, the $3,000 stack, and whether you want Edge9 to install it.